Top 4 Stripe and HubSpot Integrations:
(1) HubSpot Commerce Hub (HubSpot Payments)
HubSpot’s native Commerce Hub and Payments tool sounds an awful lot like a Stripe integration, but has some key differences:
- HubSpot Commerce/Payments uses Stripe as a payment gateway only:
- It does use Stripe to securely store payment methods (e.g. credit cards & ACH info)
- It does not use Stripe as the source of truth for Subscription data — there are no Stripe Subscription records, invoices, etc.
- It can’t import any of your existing historical Stripe data into HubSpot
- You can use your existing Stripe account, but don’t expect to see any of your existing Stripe customers, subscriptions, and payments in your HubSpot
(2) ClearSync
ClearSync is the Stripe-to-HubSpot integration designed for recurring revenue teams. With ClearSync, you can:
- Import 100% of your subscription history, including churned & reactivated customers
- Reconstruct MRR change events for accurate finance and board-level reporting
- Identify growth patterns across customers and products
- Enrich your HubSpot Companies & Contacts with critical historical billing context
- Use HubSpot Workflows to:
- Automate Deal creation for new sales, upgrades, downgrades, or churns
- Automate customer assignment and reassignment
- Notify your customer team via Slack, Emails, or Tasks when key changes are made to subscriptions, including planned cancellations
- Automate win-back and failed payment campaigns
- Relate Stripe data to your existing custom objects and GTM campaigns
(3) SaaS Hapily
SaaS Hapily has many CPQ and quoting-forward capabilities. For customers who need to be able to create and modify Stripe data from within HubSpot, it’s a strong choice.
Some things to watch out for:
- (A) The lower tier version of Hapily creates a new Deal Pipeline where it stores Stripe data. Architecturally, we don’t recommend using the Deal object to store Stripe/Subscription data which will likely confuse reps and stakeholders.
- (B) Hapily can’t import your already-canceled subscriptions historically, meaning they are missing from all Hapily revenue reporting.
- (C) Hapily doesn’t create a record in HubSpot for every change to a subscription’s MRR (new/upgrade/downgrade/cancellation), meaning you can’t create meaningful reporting of MRR over time.
- For upgrade or downgrade events, Hapily creates a duplicate Hapily Subscription record with the same ID and where the status is blank instead of active, tagging it as an upgrade or downgrade, which isn’t architecturally sound.
(4) HubSpot’s Stripe Data Sync Integration
HubSpot’s Stripe data sync integration allows you to pull a subset of Stripe data into HubSpot. Still, it doesn’t help you directly map it to HubSpot objects you care about or transform it into the SaaS metric data you’re likely looking for:
- You can map to Contacts, but not HubSpot Companies
- You can sync Stripe Invoices & Products with HubSpot Invoices & Products, but without key revenue information that makes the records useful.
- You can’t sync Stripe Subscriptions & Payments to HubSpot native Subscription & Payment objects (you’d have to use custom objects, and even then, don’t have access to the data you need).
