The landscape for integrating Stripe & HubSpot can be confusing! Let’s demystify it 🧙🏻
HubSpot Commerce Hub | HubSpot’s Stripe
Data Sync Integration | SaaS Hapily | ClearSync | |
Stripe | Uses HubSpot for Billing; uses Stripe as a Payment Gateway only | Native Stripe for Billing & Payment | Native Stripe for Billing & Payment | Native Stripe for Billing & Payment |
HubSpot | 🟢 Leverages HubSpot’s purpose-built Contact, Company, & Subscription objects. | 🟡 Can import Stripe Contacts and Invoices into HS; no Company matching or native Subscription object support. | 🟢 Has Contact & Company matching.
🔴 Custom Subscription object but no MRR change records | 🟢 Has Contact & Company Matching.
🟢 Custom Subscription object with detailed MRR change records |
Historic
Stripe Data | 🔴 You can migrate from Stripe to HubSpot in some cases, but lose historical data like canceled subscriptions and advanced functionality from Stripe | 🟡 Imports a full historical data set but without MRR change records or Company matching | 🔴 Doesn’t import a full historical data set or detailed MRR change records. | 🟢 Imports a full historical data set and detailed MRR change records. |
(1) HubSpot Commerce Hub (HubSpot Payments)
HubSpot’s native Commerce Hub and Payments tool sounds an awfully lot like a Stripe integration, but has some key differences:
- HubSpot Commerce/Payments uses Stripe as a payment gateway only:
- It does use Stripe to securely store payment methods (e.g. credit cards & ACH info)
- It does not use Stripe as the source of truth for Subscription data — there are no Stripe Subscription records, invoices, etc.
- It can’t import in any of your existing historical Stripe data into HubSpot
- You can use your existing Stripe account, but don’t expect to see any of your existing Stripe customers, subscriptions, and payments in your HubSpot
(2) HubSpot’s Stripe Data Sync Integration
HubSpot’s Stripe data sync integration allows you to pull a subset of Stripe data into HubSpot, but doesn’t help you directly map it to HubSpot data or transform it into the SaaS metric data you’re probably looking for.
- You can map to Contacts, but not HubSpot Companies
- You can sync Stripe Invoices & Products with HubSpot Invoices & Products
- You can’t sync Stripe Subscriptions & Payments to HubSpot native Subscription & Payment objects (you’d have to use custom objects)
Most importantly, there are simply too many objects in Stripe to sync (HubSpot limits custom objects). Additionally, there’s too much Stripe data that needs interpretation and transforming to create meaning in HubSpot, for example MRR change records.
(3) SaaS Hapily
SaaS Hapily has many CPQ and quoting-forward capabilities. For customers who need to be able to create and modify Stripe data from within HubSpot, it’s a strong choice.
Some things to watch out for:
(A) The lower tier version of Hapily creates a new Deal Pipeline where it stores Stripe data. Architecturally, we don’t recommend using the Deal object to store Stripe/Subscription data which will likely confuse reps and stakeholders.
(B) Hapily can’t import your already-canceled subscriptions historically, meaning they are missing from all Hapily revenue reporting.
(C) Hapily doesn’t create a record in HubSpot for every change to a subscription’s MRR (new/upgrade/downgrade/cancellation), meaning you can’t create meaningful reporting of MRR over time.
- For upgrade or downgrade events, Hapily creates a duplicate Hapily Subscription record with the same ID and where the status is blank instead of active, tagging it as an upgrade or downgrade, which isn’t architecturally sound.
(4) ClearSync
ClearSync is the Stripe-to-HubSpot integration designed for recurring revenue teams. Sync Stripe subscription data to HubSpot and unlock real-time MRR visibility, mapped to your customers.
