# Active Paid Subscriptions, Current & Average MRR/ARR, & ARR Goal %

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To create this report highlighting Stripe Subscription KPIs in HubSpot:

  • Step 1: Go to Reports > Create Reports
  • Step 2: Create a Custom Report, click next, then configure the report:
  • Step 3: Click β€œFilter”, drag in the field Current MRR, and set the filter to Current MRR > 0 so that we only count paid subscriptions
  • Step 4: Under β€œChart” select the KPI option (a circle with the number 1)
  • Step 5: Drag the following fields into the Values section:
    • (Count) clearsync stripe subscriptions
      • Click the pencil icon > change the Name to β€œActive Paid Subscriptions”
    • Current MRR
      • Click the pencil icon > remove (sum) from the Name
      • Set Format = Currency with 0 decimals
    • Current ARR
      • Click the pencil icon > remove (sum) from the name
      • Set Format = Currency with 0 decimals
    • Current MRR (again)
      • Click the pencil icon > change the name to Average MRR
      • Set Aggregation > Average
      • Set Format = Currency with 0 decimals
    • Current ARR (again)
      • Click the pencil icon > change the name to Average ARR
      • Set Aggregation > Average
      • Set Format = Currency with 0 decimals
  • Step 6: Create a % to $XM ARR Goal field [requires HubSpot Professional or Enterprise]
    • In the Report builder, go to Formula fields at the bottom, and click Add +
    • Name your field something like % to $XM ARR Goal at the top
    • Paste in this example formula, modifying the number at the very end to reflect your ARR goal (the example reflects a goal of $2,000,000)
    • javascript
      SUM([a10608503_CLS_STRIPE_SUBSCRIPTION.a10608503_current_mrr]*12)/2000000
🏁 Save the report and optionally add it to a Dashboard
  • Suggested Report Name: ClearSync Stripe Paid Subscription KPIs